The Toyota RAV4 reached a major U.S. sales milestone in 2019. Its all-new fifth-generation design and rapidly growing hybrid volume helped it finish as the country’s best-selling SUV. The figures below separate U.S. sales from Canadian and other regional totals so you can compare the numbers correctly.
Last updated: July 13, 2026
Quick Answer
Toyota sold 448,071 RAV4s in the United States during the 2019 calendar year. That was a model record and a 4.9% increase from 2018. RAV4 Hybrid sales reached 92,525 units, meaning hybrids represented about one in five U.S. RAV4 sales that year.
Key Takeaways
- Toyota reported 448,071 U.S. RAV4 sales for calendar year 2019.
- Sales increased 4.9% from approximately 427,168 units in 2018.
- The RAV4 Hybrid contributed 92,525 sales and grew 92.3% year over year.
- Toyota Canada separately reported 65,248 RAV4 sales in 2019.
- The RAV4 outsold the Honda CR-V and the combined Nissan Rogue and Rogue Sport model family.
2019 Toyota RAV4 Sales Overview
According to Toyota Motor North America’s 2019 year-end sales report, the RAV4 completed its best sales year up to that point. Toyota’s accompanying sales chart lists 448,071 U.S. units across the RAV4 model line.
That total was 20,903 units higher than the approximately 427,168 RAV4s sold in 2018. The gain works out to 4.9%, matching Toyota’s reported year-over-year increase.
| 2019 sales metric | Verified result |
| Total U.S. RAV4 sales | 448,071 units |
| Increase from 2018 | 20,903 units, or 4.9% |
| RAV4 Hybrid sales | 92,525 units |
| Hybrid share of RAV4 sales | About 20.6% |
| RAV4 share of Toyota Division sales | About 21.5% |
Toyota sold an average of about 1,228 RAV4s per day in the United States during 2019.
Note: A few third-party databases list 448,068 units, which is three fewer than the 448,071 figure published in Toyota’s year-end chart. Using Toyota’s manufacturer report keeps the article consistent with the primary source.
[Amazon Products Picked for You]
Fitment :The Center Console Cover fit for Toyota RAV4/RAV-4 Accessories 2019-2025 2020 2021 2022 2023 2024 with trim level: Adventure, LE, SE, XLE, XSE, Limited, Platinum, SE, Trail, XLE Premium, and TRD Off-Road; for Toyota RAV4 Prime Accessories 2021 2022 2023 2024 with trim level: SE, XSE; for Toyota RAV4 Hybrid Accessories 2020 2021 2022 2023 2024 with trim level: Hybrid LE, Hybrid XLE, Hybrid Woodland Edition, Hybrid XLE Premium, Hybrid SE, Hybrid XSE, Hybrid Limited.
【Custom-designed 】 These splash guards are specifically made for RAV4 and RAV-4 Hybrid. Fit for four RAV-4 trims: LE, XLE Premium Limited, they are also fit for 2019 2020 2021 2022 2023 2024 2025 RAV-4 hybrid 2 trims: LE and Limited, But NOT fit for ADVENTURE trim, TRD Off-Road trim, or 2021 RAV4 Prime.
⭐ 【Prevent Items From Falling】 Do your personal belongings always fall from annoying seat gaps? With this car seat gap filler, you can bid farewell to these troubles! It can tightly fill between the seat and center console, supporting items such as phones, keys, wallets, etc. on the edge of the seat.
RAV4 Sales Trends From 2018 to 2025
The 2019 result was not an isolated monthly spike. It represented a full-year record and continued the RAV4’s rise within Toyota’s U.S. lineup.
| Calendar year | U.S. RAV4 sales | Context |
| 2018 | Approximately 427,168 | Previous annual record |
| 2019 | 448,071 | Up 4.9% |
| 2023 | 434,943 | Best-selling U.S. SUV for the seventh consecutive year |
| 2024 | 475,193 | Up 9.3% from 2023 |
| 2025 | 479,288 | Toyota reported another best-ever RAV4 year |
Toyota’s 2023 report identified the RAV4 as the best-selling SUV in the United States for the seventh consecutive year. The company extended that run to eight years in its 2024 sales report, when total RAV4 volume rose 9.3%.
Toyota then listed the RAV4 among its models with a best-ever annual result in the company’s 2025 U.S. sales report.
Toyota RAV4 Regional Performance in 2019
The 448,071-unit total applies only to the United States. Canadian, Chinese, European, and worldwide sales should not be added to that number unless the market and reporting method are clearly identified.
North American Sales Results
The United States was the RAV4’s largest verified North American market, with 448,071 sales. Toyota Canada separately reported 65,248 Canadian RAV4 sales in 2019, an increase of 17.8% from 2018.
Toyota Canada described the RAV4 as the country’s top-selling vehicle excluding full-size pickup trucks. It was also the highest single-year sales result Toyota Canada had recorded for one model at that time.
Asian Market Reporting
The RAV4 also had a substantial presence in Asian markets, but exact country totals require extra care. Toyota sells vehicles through different subsidiaries and joint ventures, and related products may appear under separate nameplates.
For example, figures for the Toyota Wildlander should not automatically be combined with RAV4 figures. Although the two vehicles are closely related, they are separate nameplates in Toyota’s regional reporting.
Warning: Do not combine U.S. manufacturer sales, Canadian sales, Chinese registrations, and worldwide deliveries into one total. These datasets can use different periods, model definitions, and reporting methods.
Why the 2019 RAV4 Attracted Buyers
A sales report cannot prove exactly why each customer selected a vehicle. However, several product changes coincided with the RAV4’s record result.
The 2019 RAV4 introduced an all-new fifth generation with a new platform, revised styling, additional all-wheel-drive technology, and updated gas and hybrid powertrains.
- More power: Gas models produced 203 horsepower, while the hybrid produced 219 combined system horsepower.
- Higher hybrid demand: RAV4 Hybrid sales rose 92.3% during 2019.
- Strong efficiency: Toyota initially estimated up to 41 mpg city and 39 mpg combined for the 2019 hybrid.
- Broader configurations: Buyers could choose gas or hybrid power, front-wheel drive on gas models, and several available all-wheel-drive systems.
- Practical positioning: The RAV4 combined five-passenger seating, useful cargo space, and compact exterior dimensions.
Hybrid growth was especially important. Toyota sold 92,525 RAV4 Hybrids in the United States during 2019, accounting for about 20.6% of all RAV4 sales.
Pro Tip: When comparing vehicle sales, record the calendar year, country, model family, and source. A total may include hybrid variants or related models that another manufacturer reports separately.
[Amazon Products Picked for You]
Tailored to Fit Your Window: Designed to match your car’s specific window shape, our sunshades are custom designed to fit your windows securely. Whether you drive a sedan, SUV, or truck, it’s got you covered.
Tailored to Fit Your Window: Designed to match your car’s specific window shape, our sunshades are custom designed to fit your windows securely. Whether you drive a sedan, SUV, or truck, it’s got you covered.
Tailored to Fit Your Window: Designed to match your car’s specific window shape, our sunshades are custom designed to fit your windows securely. Whether you drive a sedan, SUV, or truck, it’s got you covered.
How the 2019 RAV4 Compared With Rival SUVs
The RAV4 led several major compact-SUV competitors in U.S. sales during 2019. It outsold the Honda CR-V by 63,903 units and the combined Nissan Rogue family by 97,624 units.
| Model | 2019 U.S. sales | Reporting note |
| Toyota RAV4 | 448,071 | Gas and hybrid RAV4 models |
| Honda CR-V | 384,168 | Honda-reported model total |
| Nissan Rogue family | 350,447 | Combined Rogue and Rogue Sport |
| Subaru Forester | 180,179 | Subaru-reported model total |
| Hyundai Tucson | 137,381 | Hyundai-reported model total |
Note: Nissan’s figure is not a direct one-model comparison because its published Rogue total included the smaller Rogue Sport. Manufacturer sales totals may also differ from retail-registration data.
[Amazon Products Picked for You]
Premium Material: Made of stainless steel and rhinestones, this car accessories interior is strong and sturdy build, resistant to external impact and colorfast; rhinestones are shiny and bright, enhancing the beauty of the car, beautiful and practical
12V Car Accessory: Compact plug-in device for daily commutes, city driving, highway trips, work vehicles, and weekend travel.
What Changed After 2019?
The RAV4 remained one of Toyota’s highest-volume models after its 2019 record. Supply disruptions affected the wider auto market during the following years, but RAV4 volume later climbed above its 2019 result.
The 2026 Electrified RAV4 Lineup
The transition discussed in early reports is no longer a future prediction. The sixth-generation 2026 RAV4 is now offered only with hybrid-electric or plug-in-hybrid powertrains.
According to Toyota’s updated 2026 RAV4 specifications:
- Front-wheel-drive hybrid models produce 226 combined horsepower.
- All-wheel-drive hybrid models produce 236 combined horsepower.
- Plug-in-hybrid models produce up to 324 combined horsepower.
- Selected plug-in-hybrid configurations have up to 52 miles of manufacturer-estimated electric range.
- The lineup includes Core, Rugged, and Sport designs, including Woodland and GR Sport grades.
Toyota also began assembling the all-new RAV4 Hybrid at its Kentucky plant in June 2026, expanding North American production of the model.
Continued Market Strength
Toyota reported 475,193 U.S. RAV4 sales in 2024, surpassing the 2019 result by 27,122 units. Its 2025 result rose again to approximately 479,288 units, setting another annual record.
These results show that the 2019 milestone was part of a longer sales trend rather than a one-year peak.
Growing Hybrid Preference
Hybrids represented about 20.6% of U.S. RAV4 sales in 2019. Toyota later reported that electrified versions accounted for more than half of RAV4 sales in 2024.
The 2026 switch to a fully electrified HEV and PHEV lineup reflects that change in customer demand. It does not mean every RAV4 is a plug-in vehicle, because conventional hybrids remain available without external charging.
Frequently Asked Questions
How many Toyota RAV4s were sold in the United States in 2019?
Toyota’s year-end sales chart reports 448,071 U.S. RAV4 sales during the 2019 calendar year. That total includes the gas and hybrid RAV4 variants reported under the RAV4 model line.
How did 2019 RAV4 sales compare with 2018?
Sales increased by approximately 20,903 units, from about 427,168 in 2018 to 448,071 in 2019. Toyota reported a 4.9% year-over-year increase.
Was the RAV4 the best-selling SUV in 2019?
Yes. With 448,071 U.S. sales, the RAV4 led the SUV market and was also the country’s best-selling vehicle outside the three major full-size pickup lines.
How many RAV4 Hybrids were sold in 2019?
Toyota sold 92,525 RAV4 Hybrids in the United States during 2019. Hybrid volume increased 92.3% from the previous year and represented about 20.6% of total RAV4 sales.
What were the most popular 2019 RAV4 trims?
Toyota’s public U.S. year-end report does not provide a verified trim-by-trim breakdown. Claims that the XLE or XLE Premium was the top-selling trim should not be presented as fact without dealer-registration or manufacturer data.
Does the 448,071 total include Canadian or global sales?
No. The 448,071 figure covers U.S. sales only. Toyota Canada separately reported 65,248 RAV4 sales, while sales in China, Europe, Japan, and other regions were recorded through their respective reporting systems.
Why do some sources list 448,068 instead of 448,071?
Some third-party sales databases show a total that is three units lower. Toyota’s year-end chart and several contemporaneous industry reports use 448,071, so that is the preferred figure when citing the manufacturer’s result.
Conclusion
Toyota sold 448,071 RAV4s in the United States during 2019, setting a model record and improving 4.9% from 2018. The RAV4 Hybrid supplied more than 92,000 of those sales, while the full model line finished ahead of its major compact-SUV competitors.
The strongest explanation is not one unsupported claim about pricing or marketing. The result coincided with a complete redesign, sharply higher hybrid demand, broad drivetrain choices, and continued U.S. demand for compact SUVs. Later records in 2024 and 2025 show that the RAV4 maintained that momentum well beyond 2019.
Sources
- Toyota Motor North America 2019 Year-End Sales — verifies annual growth, record status, and hybrid growth.
- Toyota 2019 RAV4 Product Release — verifies the redesign, powertrains, horsepower, drivetrain options, and fuel-economy estimates.
- Toyota Canada 2019 Year-End Sales — verifies the Canadian RAV4 total and market position.
- Toyota Motor North America 2024 Sales Results — verifies 2024 RAV4 growth and its eighth consecutive year as the top-selling U.S. SUV.
- Toyota Motor North America 2025 Sales Results — verifies the RAV4’s latest best-ever annual result.
- Toyota 2026 RAV4 Production Specifications — verifies the current electrified lineup, horsepower, range, grades, and technology.
